Led by a sales trainer and team manager, backed by a dedicated team.
Steadline Partners was founded by Arsalan Haider Zaidi, who has 14+ years of experience working with international clients in operations, sales and marketing, and team management, from field sales in telecom to managing corporate sales and branch teams in banking.
He has managed the sales team and subcontractors of a home renovation company in Canada, achieving more than $2 million in sales, and leads sales for a US-based ServiceNow consulting partner. Today he runs Steadline Partners with a five-person team, helping IT services, cybersecurity and SaaS companies in the US and Canada train new reps, manage their sales teams and put working operations in place. Arsalan personally leads every training program and client account.
He holds a Master's in Commerce in business, marketing and sales, and has trained reps one-on-one and in groups on product knowledge, calling, pitching and objection handling.
How Steadline Partners started
Arsalan has worked with international clients for over 14 years across operations, sales and marketing, and team management. Along the way he has managed sales teams and subcontractors for a home renovation company in Canada (more than $2 million in sales across home renovation, attic insulation and kitchen renovation), led sales for a US-based ServiceNow consulting partner, coached IT professionals for ServiceNow and Salesforce interviews, and helped firms in the US, Canada and the UK add remote staff to their teams.
The same problem came up again and again: founders hire salespeople, then run out of time to train and manage them. Steadline Partners was set up to solve that, giving growing IT and SaaS companies an experienced sales and operations manager without a full-time hire.
The team
Arsalan leads every client account personally and is supported by a five-person team that handles research, outreach support, reporting and coordination. The team is paid a fixed amount plus commission, the same model we often recommend to clients.
Who we work with
Founders and CEOs of IT services firms, managed service providers, cybersecurity companies and SaaS businesses in the United States and Canada, usually with between one and ten salespeople.
How we work
- We work as an independent contractor, not an employee: no payroll, benefits or hiring paperwork on your side.
- One person accountable for your account, with a direct line to the founder.
- Training follows your product and your sales framework, not a generic script.
- You see everything: training attendance, call reviews and team numbers.
Let's talk about your sales team
A 30-minute call is enough to see if we're a fit.