/* latin */
@font-face {
  font-family: 'Familjen Grotesk';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/familjengrotesk-v11-Qw3GZR9ZHiDnImG6-NEMQ41wby8WbHoEj7E49PA.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* latin */
@font-face {
  font-family: 'Familjen Grotesk';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/fonts/familjengrotesk-v11-Qw3GZR9ZHiDnImG6-NEMQ41wby8WbHoEj7E49PA.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* latin */
@font-face {
  font-family: 'Familjen Grotesk';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/fonts/familjengrotesk-v11-Qw3GZR9ZHiDnImG6-NEMQ41wby8WbHoEj7E49PA.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* latin */
@font-face {
  font-family: 'IBM Plex Mono';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/ibmplexmono-v20--F63fjptAgt5VM-kVkqdyU8n1i8q131nj-o.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* latin */
@font-face {
  font-family: 'IBM Plex Mono';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/ibmplexmono-v20--F6qfjptAgt5VM-kVkqdyU8n3twJwlBFgsAXHNk.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* latin */
@font-face {
  font-family: 'IBM Plex Sans';
  font-style: normal;
  font-weight: 400;
  font-stretch: 100%;
  font-display: swap;
  src: url(/assets/fonts/ibmplexsans-v23-zYXzKVElMYYaJe8bpLHnCwDKr932-G7dytD-Dmu1syxeKYbSB4Zh.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* latin */
@font-face {
  font-family: 'IBM Plex Sans';
  font-style: normal;
  font-weight: 500;
  font-stretch: 100%;
  font-display: swap;
  src: url(/assets/fonts/ibmplexsans-v23-zYXzKVElMYYaJe8bpLHnCwDKr932-G7dytD-Dmu1syxeKYbSB4Zh.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* latin */
@font-face {
  font-family: 'IBM Plex Sans';
  font-style: normal;
  font-weight: 600;
  font-stretch: 100%;
  font-display: swap;
  src: url(/assets/fonts/ibmplexsans-v23-zYXzKVElMYYaJe8bpLHnCwDKr932-G7dytD-Dmu1syxeKYbSB4Zh.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}


/* Layout: pine header band, split hero (pitch | sample weekly report), ruled service columns, pricing row; two views via #home / #about */
:root{
  --bg:#F3F6F4; --surface:#FFFFFF; --ink:#13201D; --muted:#56635F; --line:#D6DFDB;
  --pine:#0F3D38; --pine-ink:#EAF3EF; --amber:#C9821F; --amber-soft:#F6E7CF;
  --display:"Familjen Grotesk","Helvetica Neue",Arial,sans-serif;
  --body:"IBM Plex Sans","Segoe UI",Roboto,Arial,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,Consolas,monospace;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){
  --bg:#0E1614; --surface:#15201D; --ink:#E4EDE9; --muted:#9DABA6; --line:#26342F;
  --pine:#0A2B27; --pine-ink:#E4EDE9; --amber:#E7A447; --amber-soft:#3A2C17; color-scheme:dark}}
:root[data-theme="dark"]{
  --bg:#0E1614; --surface:#15201D; --ink:#E4EDE9; --muted:#9DABA6; --line:#26342F;
  --pine:#0A2B27; --pine-ink:#E4EDE9; --amber:#E7A447; --amber-soft:#3A2C17; color-scheme:dark}

*{box-sizing:border-box}
body{background:var(--bg);color:var(--ink);font:400 16px/1.6 var(--body)}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:10;background:var(--pine)}
.wrap{max-width:1120px;margin:0 auto;padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}
h1,h2,h3{font-family:var(--display);line-height:1.1;margin:0;text-wrap:balance;letter-spacing:-0.01em}
h1{font-size:clamp(2.2rem,5vw,3.6rem);font-weight:700}
h2{font-size:clamp(1.6rem,3.2vw,2.3rem);font-weight:700}
h3{font-size:1.2rem;font-weight:600}
p{margin:0}
a{color:inherit}
.eyebrow{font:500 .75rem/1 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--amber)}
.lede{font-size:1.15rem;color:var(--muted);max-width:56ch}
:focus-visible{outline:2px solid var(--amber);outline-offset:3px}

/* header */
header{background:var(--pine);color:var(--pine-ink);position:sticky;top:env(safe-area-inset-top,0px);z-index:5}
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px;flex-wrap:wrap}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font:700 1.3rem/1 var(--display)}
.brand svg{flex:none}
.links{display:flex;gap:6px;align-items:center;flex-wrap:wrap}
.links a{text-decoration:none;padding:8px 12px;border-radius:6px;font-weight:500;font-size:.95rem}
.links a[aria-current="page"]{background:rgba(255,255,255,.12)}
.links a:hover{background:rgba(255,255,255,.08)}
.btn{display:inline-flex;align-items:center;gap:8px;text-decoration:none;font:600 .98rem/1 var(--body);padding:13px 20px;border-radius:6px;border:0;cursor:pointer}
.btn-amber{background:var(--amber);color:#1B1206}
.btn-amber:hover{filter:brightness(1.06)}
.btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--line)}
.btn-ghost:hover{border-color:var(--ink)}
.links .btn{padding:9px 14px}

section{padding-block:72px}
.rule{border-top:1px solid var(--line)}

/* hero */
.hero{display:grid;grid-template-columns:1.25fr 1fr;gap:56px;align-items:center;padding-block:72px 64px}
.hero > div{min-width:0;display:flex;flex-direction:column;gap:22px}
.cta-row{display:flex;gap:12px;flex-wrap:wrap}
.who{font-size:.95rem;color:var(--muted)}
.who strong{color:var(--ink)}

.report{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:22px;box-shadow:0 18px 40px -24px rgba(15,61,56,.35)}
.report-head{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:16px}
.report-head span{font:500 .72rem/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.tag{background:var(--amber-soft);color:var(--ink);font:500 .7rem/1 var(--mono);padding:5px 8px;border-radius:4px;letter-spacing:.06em}
.funnel{display:flex;flex-direction:column;gap:12px}
.frow{display:grid;grid-template-columns:1fr auto;gap:4px 12px;font-size:.92rem}
.frow b{font:500 .95rem var(--mono);font-variant-numeric:tabular-nums}
.bar{grid-column:1/-1;height:8px;background:var(--line);border-radius:4px;overflow:hidden}
.bar i{display:block;height:100%;background:var(--pine)}
:root[data-theme="dark"] .bar i{background:var(--amber)}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]) .bar i{background:var(--amber)}}
.frow.hit .bar i{background:var(--amber)}
.report-foot{margin-top:16px;padding-top:14px;border-top:1px dashed var(--line);font-size:.85rem;color:var(--muted)}

/* services */
.head{display:flex;flex-direction:column;gap:12px;margin-bottom:40px;max-width:640px}
.cols{display:grid;grid-template-columns:repeat(3,1fr);gap:0}
.col{padding:4px 28px 0;border-left:1px solid var(--line);display:flex;flex-direction:column;gap:12px;min-width:0}
.col:first-child{border-left:0;padding-left:0}
.col .k{font:500 .75rem/1 var(--mono);color:var(--amber);letter-spacing:.1em;text-transform:uppercase}
.col ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:8px}
.col li{padding-left:18px;position:relative;color:var(--muted)}
.col li::before{content:"";position:absolute;left:0;top:.7em;width:8px;height:2px;background:var(--amber)}

/* process */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;counter-reset:s}
.step{display:flex;flex-direction:column;gap:8px;min-width:0}
.step::before{counter-increment:s;content:"Week " counter(s);font:500 .75rem/1 var(--mono);color:var(--muted);letter-spacing:.08em;text-transform:uppercase;padding-bottom:12px;border-bottom:2px solid var(--pine)}
.step:last-child::before{content:"Ongoing";border-color:var(--amber)}
.step p{color:var(--muted);font-size:.95rem}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:start}
.plan{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:26px;display:flex;flex-direction:column;gap:16px;min-width:0}
.plan.main{border:2px solid var(--amber)}
.price{font:700 2rem/1 var(--display)}
.price small{font:400 .9rem var(--body);color:var(--muted)}
.plan ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px;font-size:.95rem}
.plan li{padding-left:22px;position:relative}
.plan li::before{content:"✓";position:absolute;left:0;color:var(--amber);font-weight:700}
.plan .btn{justify-content:center}
.note{margin-top:20px;font-size:.9rem;color:var(--muted)}

/* band */
.band{background:var(--pine);color:var(--pine-ink)}
.band-in{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;padding-block:56px}
.band p{opacity:.85;margin-top:8px}

/* about */
.about-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:56px}
.about-grid > div{min-width:0;display:flex;flex-direction:column;gap:18px}
.prose p{max-width:62ch}
.facts{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:10px;overflow:hidden}
.fact{background:var(--surface);padding:20px;display:flex;flex-direction:column;gap:4px}
.fact b{font:700 1.7rem/1 var(--display);font-variant-numeric:tabular-nums}
.fact span{color:var(--muted);font-size:.9rem}
.principles{display:flex;flex-direction:column;gap:14px;margin:0;padding:0;list-style:none}
.principles li{display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:start}
.principles li::before{content:"";width:10px;height:10px;margin-top:8px;background:var(--amber);border-radius:2px}

.contact{display:grid;grid-template-columns:1fr 1.2fr;gap:40px}
.contact > div{min-width:0}
.cards{display:flex;flex-direction:column;gap:12px}
.ccard{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:18px;display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
.ccard .lbl{font:500 .72rem/1 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.ccard .val{font:500 1.05rem var(--mono);user-select:all;word-break:break-all}
.copy{background:transparent;border:1px solid var(--line);color:var(--ink);border-radius:6px;padding:8px 12px;font:500 .85rem var(--body);cursor:pointer}
.copy:hover{border-color:var(--ink)}
form{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:24px;display:flex;flex-direction:column;gap:14px}
label{font-weight:500;font-size:.92rem;display:flex;flex-direction:column;gap:6px}
input,select,textarea{font:400 1rem var(--body);color:var(--ink);background:var(--bg);border:1px solid var(--line);border-radius:6px;padding:11px 12px;width:100%}
textarea{min-height:96px;resize:vertical}
.two{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.out{background:var(--amber-soft);border-radius:8px;padding:14px;font-size:.92rem;display:flex;flex-direction:column;gap:10px}

.cases{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.case{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:28px;display:flex;flex-direction:column;gap:16px;min-width:0}
.case .meta{font:500 .75rem/1.4 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.case p{color:var(--muted)}
.stats{display:flex;gap:28px;flex-wrap:wrap;padding-block:14px;border-block:1px solid var(--line)}
.stat b{display:block;font:700 1.9rem/1.1 var(--display);font-variant-numeric:tabular-nums}
.stat span{font-size:.85rem;color:var(--muted)}
.case ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:8px;font-size:.95rem}
.case li{padding-left:18px;position:relative}
.case li::before{content:"";position:absolute;left:0;top:.7em;width:8px;height:2px;background:var(--amber)}
@media (max-width:860px){.cases{grid-template-columns:1fr}}
.track{display:grid;grid-template-columns:280px 1fr;gap:32px;align-items:start}
.rating{background:var(--pine);color:var(--pine-ink);border-radius:10px;padding:26px;display:flex;flex-direction:column;gap:10px}
.rating b{font:700 3rem/1 var(--display)}
.rating .stars{color:var(--amber);letter-spacing:3px;font-size:1.1rem}
.rating span{opacity:.85;font-size:.92rem}
.quotes{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;min-width:0}
.quote{margin:0;background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:20px;display:flex;flex-direction:column;gap:10px}
.quote p{font:500 1.05rem/1.45 var(--display)}
.quote cite{font:500 .75rem/1.4 var(--mono);font-style:normal;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.kinds{margin-top:28px;display:flex;flex-wrap:wrap;gap:8px;padding:0;list-style:none}
.kinds li{border:1px solid var(--line);border-radius:999px;padding:6px 12px;font-size:.88rem;background:var(--surface)}
@media (max-width:860px){.track{grid-template-columns:1fr}.quotes{grid-template-columns:1fr}}
.shots{margin-top:32px;display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.shots figure{margin:0;display:flex;flex-direction:column;gap:8px;min-width:0}
.shots .wide{grid-column:1/-1}
.shots img{width:100%;height:auto;border-radius:8px;border:1px solid var(--line);background:#fff}
.shots figcaption{font-size:.88rem;color:var(--muted)}
@media (max-width:860px){.shots{grid-template-columns:1fr}}
.gallery{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:20px}
.gallery figure{margin:0;display:flex;flex-direction:column;gap:8px;min-width:0}
.gallery img{width:100%;height:auto;aspect-ratio:16/10;object-fit:cover;object-position:top;border-radius:8px;border:1px solid var(--line);background:var(--surface)}
.gallery figcaption{font-size:.9rem;color:var(--muted)}
footer{border-top:1px solid var(--line);padding-block:28px;font-size:.88rem;color:var(--muted)}
footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}

@media (max-width:860px){
  .hero,.about-grid,.contact{grid-template-columns:1fr;gap:36px}
  .cols{grid-template-columns:1fr;gap:28px}
  .col{border-left:0;padding:0;border-top:1px solid var(--line);padding-top:20px}
  .col:first-child{border-top:0;padding-top:0}
  .steps{grid-template-columns:1fr 1fr}
  .plans{grid-template-columns:1fr}
  section{padding-block:56px}
}
@media (max-width:480px){.steps,.two{grid-template-columns:1fr}.links .wa{display:none}}
@media (prefers-reduced-motion:no-preference){.btn,.copy{transition:filter .15s,border-color .15s}}

/* --- multi-page additions --- */
.page-hero{padding-block:64px 8px}
.page-hero .wrap{display:flex;flex-direction:column;gap:18px;max-width:820px}
.crumbs{font:500 .78rem/1 var(--mono);letter-spacing:.06em;color:var(--muted)}
.crumbs a{color:var(--muted)}
.prose-block{display:flex;flex-direction:column;gap:16px;max-width:68ch}
.prose-block h2{margin-top:12px}
.prose-block ul{margin:0;padding-left:20px;display:flex;flex-direction:column;gap:8px}
.prose-block p,.prose-block li{color:var(--ink)}
.two-col{display:grid;grid-template-columns:1.4fr 1fr;gap:48px;align-items:start}
.two-col > *{min-width:0}
.side-card{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:24px;display:flex;flex-direction:column;gap:12px;position:sticky;top:calc(env(safe-area-inset-top,0px) + 90px)}
.side-card .price{font:700 1.8rem/1 var(--display)}
.faq{display:flex;flex-direction:column;gap:10px;max-width:820px}
.faq details{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:16px 20px}
.faq summary{cursor:pointer;font:600 1.05rem/1.4 var(--display);list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";float:right;color:var(--amber);font-weight:700}
.faq details[open] summary::after{content:"–"}
.faq details p{margin-top:10px;color:var(--muted)}
.headshot{width:100%;max-width:300px;height:auto;aspect-ratio:3/4;object-fit:cover;border-radius:10px;border:1px solid var(--line)}
.book{background:var(--pine);color:var(--pine-ink);border-radius:10px;padding:24px;display:flex;flex-direction:column;gap:12px}
.book p{opacity:.85}
.form-status{font-size:.95rem;padding:12px 14px;border-radius:8px}
.form-status.ok{background:var(--amber-soft)}
.form-status.err{border:1px solid var(--amber)}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.more{font-weight:600;color:var(--amber);text-decoration:none}
.more:hover{text-decoration:underline}
.foot-links{display:flex;gap:14px;flex-wrap:wrap}
.foot-links a{color:var(--muted)}
footer .wrap{flex-direction:column}
@media (max-width:860px){.two-col{grid-template-columns:1fr}.side-card{position:static}}
/* --- insights (articles) --- */
.prose-block ol{margin:0;padding-left:22px;display:flex;flex-direction:column;gap:8px}
.table-wrap{overflow-x:auto;max-width:100%;-webkit-overflow-scrolling:touch}
.prose-block table{width:100%;border-collapse:collapse;font-size:.95rem;min-width:420px}
.prose-block th,.prose-block td{border:1px solid var(--line);padding:10px 12px;text-align:left;vertical-align:top}
.prose-block th{background:var(--surface);font-weight:600}
.byline{font-size:.92rem;color:var(--muted);margin-top:4px}
.post-list{display:grid;gap:20px;max-width:820px}
.post-card{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:24px;display:flex;flex-direction:column;gap:10px}
.post-card h2{font-size:1.35rem}
.post-card h2 a{color:inherit;text-decoration:none}
.post-card h2 a:hover{text-decoration:underline}